Mahwah, NJ – August 28, 2008 – Impact & Image LLC, specializing in driving brand demand with its rapid delivery of short-term advertising, marketing and brand promotion projects, respecting the principles of continuous incremental improvement, today announced that it has expanded its online marketing services.

 

Impact & Image LLC is proud to announce that it has added new Web site promotion services to existing services such as banner ads, e-newsletters, meta data and podcasts. “In an effort to avoid associating our company with the oft-maligned search engine optimization, SEO, industry, we have not offered SEO services.  Now, we find it is necessary to educate our customers about all of their online marketing options and offer realistic alternatives for the small and emerging business.  New services falling under the umbrella of Web site promotion include social bookmarking, link popularity, page rank, keyword selection and backlinking via directories, online articles, blogs and discussion boards,” said Dominick Ventresca, CPO of Impact & Image LLC.

 

SEO is invariably the topic at business gatherings.  Once a colleague receives fast, high-ranking search engine results, others are eager to sign up.  Tantalizing offers of top listings flood e-mail inboxes. Sometimes the lure of the black hat SEO is too strong and businesses learn the short-term results lead to long-term negative consequences costing them valuable online exposure.

 

“We take a balanced approach combining design, architecture, programming and backlinking opportunities.  Integrity is key.  The starting point must be high quality, useful and accurate Web site content.  With the focus on a compelling customer experience, the Web site has to be designed with the user in mind and not just search engine results.  When SEO is not taken into consideration in the design phase, the programming used to create the site may prevent indexing by search engines.  We can advise a customer how to incorporate Flash or JavaScript and avert exclusion,” said Randy Donalds, CEO of Impact & Image LLC.

While some major corporations knowingly use black hat techniques to win top listings, they understand the risks and can financially rectify the consequences.  Small and emerging businesses need to be informed about avoiding link farms, misused HTML tags, hidden text, irrelevant and misrepresented content, page redirects, doorway pages and other means to trick search algorithms and manipulate page rank.

 

Businesses not only have to be wary of black hat SEO firms, but also of some Web host providers who bundle SEO services with their hosting.  By utilizing do-it-yourself Web sites or add-on Web services, businesses may unwittingly employ black hat techniques and not know they are banned from search engines.  Web site owners are often swayed by the promise of proprietary algorithms and long lists of SEO services including submission to hundreds of search engines, when search engines continually change their ranking formula and most Web users only search using a handful of the top search engines.

 

Social bookmarking, also known as social bookmarketing or social media optimization, is an option businesses may not know about or know how it applies to marketing. While Impact & Image LLC does not endorse a bookmark site, staff can make their customers aware of leading sites.  Customers can opt to add sharing buttons to their Web site for sites such as Digg, Del.icio.us, StumbleUpon, Yahoo! Bookmarks, Google Bookmarks, Furl, Ma.gnolia and Searchles and encourage their customers to tag and share their site.

 

About Impact & Image LLC

 

Impact & Image LLC, based in Mahwah NJ, equips new and emerging businesses with the foundation and ongoing support for their brand identity. The staff believes it is possible to be both ahead of the competition and customer-centered. They understand that by making brand promotion the core function and responsibility of the entire organization, their clients can create a compelling customer experience and incite people to want and recommend their brand.  Their short-term project approach allows emerging businesses to easily manage incremental change and achieve success to reach the next level in their business.

 

Whether its earning accreditation by the Joint Commission on Accreditation of Healthcare Organizations or the distinction of Top 100 Logistics Information Technology company for former employers or being selected as one of the top 20 most influential women in international trade in 2006 or winning advertising awards from a magazine's C-level readership, Impact & Image LLC’s founders embody the continuous quality improvement philosophy and know the customer has to be the primary focus.  Impact & Image LLC is a proud member of CIANJ, the Commerce and Industry Association of New Jersey.

 

 

Randy Donalds

CEO    

Impact & Image LLC    

201-828-2044