Expresses gratitude, while conserving earth’s resources

 

 

Impact & Image LLC is proud to announce that this year’s message of gratitude and reflection on their customers’ brand achievements is expressed in an environmentally responsible way.  Their custom animated e-card is delivered via e-mail and can be viewed via desktop, cell phone or portable media device.

 

Every spoken, print and e-mail contact with customers is marketing your brand, not least of which is your choice of holiday card.  The selection, whether conventional paper or multimedia, can speak volumes about the company, convey its investment in their customer relationship and serve as an important marketing opportunity.  Research supports that companies are more likely to continue doing business with an organization that sends a card.  

 

As businesses are assessing their green quotient, they look for ways to produce, distribute and dispose in an environmentally friendly and economical way. Companies support green initiatives for different reasons.  By opting for an e-card some derive gratification in conserving resources, minimizing waste and managing their carbon footprint. Others simply appreciate the control of a fully customizable greeting and delivery timing.  Still others just want to generate that wow factor.  

 

No post-consumer waste and little to no distribution costs make e-cards an easy green decision. Freedom from printed cards not just reduces paper use, but eliminates worries about minimum orders, running out, printing mailing labels and buying postage.  With e-cards, a company can afford to send their holiday tidings to more contacts at their customers, vendors and partners.

 

With an animated holiday e-card a company has creative independence. Thoughtfully chosen images, words, music and corporate colors in a multimedia format can powerfully communicate both their business identity and their message instantly.  

 

“When establishing, reinforcing or reinventing a brand, you want to instill a strong emotional connection. Marketing should be a display of the passion you have for your brand.  There’s no better time of year to share this spirit, reflect on the accomplishments made and look forward to an exciting new year of possibilities.  Sending an e-card to our customers lets us express our gratitude for their business in a more creative and personal way,” said Randy Donalds, CEO of Impact & Image LLC.

 

Just as humorous e-mails are the fastest correspondence to circulate a company, so too can a well-crafted e-card.  Incentives such as a seasonal discount, recipe, holiday tip, decorating idea or interesting historical fact promote forwarding the e-card to colleagues.  Of course, e-cards are not just for winter holidays.  They can create a strong call to action any time.

 

 

Impact & Image LLC, based in Mahwah NJ, equips new and emerging businesses with the foundation and ongoing support for their brand identity. The staff believes it is possible to be both ahead of the competition and customer-centered. They understand that by making brand promotion the core function and responsibility of the entire organization, their clients can create a compelling customer experience and incite people to want and recommend their brand.  Their short-term project approach allows emerging businesses to easily manage incremental change and achieve success to reach the next level in their business.

 

Whether its earning accreditation by the Joint Commission on Accreditation of Healthcare Organizations or the distinction of Top 100 Logistics Information Technology company for former employers or being selected as one of the top 20 most influential women in international trade in 2006 or winning advertising awards from a magazine's C-level readership, Impact & Image LLC’s founders embody the continuous quality improvement philosophy and know the customer has to be the primary focus.  Impact & Image LLC is a proud member of CIANJ, the Commerce and Industry Association of New Jersey.

 

 

Randy Donalds

CEO    

Impact & Image LLC    

201-828-2044