US Patent & Trademark Office awards four trademarks

 

Mahwah, NJ – April 7, 2008 – Impact & Image LLC, specializing in driving brand demand with its rapid delivery of short-term advertising, marketing and brand promotion projects, respecting the principles of continuous incremental improvement, today announced that it has received four registered trademarks.

 

Impact & Image LLC is proud to announce that it has received Certificates of Registration from the United States Patent and Trademark Office, USPTO, for the service marks Inciting Brand Demand®, Impact & Image® and its two company logos, ending the process which started in June 2007.

 

Registering a trademark or service mark is not just for Fortune 500 companies.  Trademarking protects a company’s brand and lets the buyer know with whom they are doing business. In light of the time, money and examination process involved in registering a mark, receiving the mark bespeaks the operating standards of its owner.

 

It may be difficult for someone starting a new business to consider the future, but a brand plan is as necessary as a financial plan.   Establishing a distinctive brand name, logo and tagline quickly differentiates a brand. Often, at first glance, what sets apart large corporations from small businesses is their logo. Small businesses tend to be sold on overly complex, cluttered designs.  “Great care went into designing a logo that was bold, easily recognizable and symbolic of a blank slate with a powerful message. The tagline had to be communicated with brevity, clarity and precision,” said Randy Donalds, CEO of Impact & Image LLC.

 

The next step in brand promotion is launching a Web site.  A Web site exposes the company and its intellectual property to a global audience. The dangers are two-fold – to prevent trademark theft and to avoid infringement. Just as obtaining business insurance is important in protecting a business’ physical property, registering for service marks and trademarks is important in protecting a business’ intellectual property.  

“Receiving the trademarks is a proud and exciting time for Impact & Image LLC. We are very gratified by reaching this brand milestone.  Registering our marks was an integral part in developing and distinguishing the Impact & Image® brand of advertising, marketing and brand promotion services,” said Dominick Ventresca, CPO of Impact & Image LLC.

 

Federal registration of trademarks is governed by the Trademark Act of 1946, as amended.  Only marks registered with the USPTO can use the federal registration symbol "®".  The use of the symbols TM & SM is not governed by federal regulations.

 

 

Impact & Image LLC, based in Mahwah NJ, equips new and emerging businesses with the foundation and ongoing support for their brand identity. The staff believes it is possible to be both ahead of the competition and customer-centered. They understand that by making brand promotion the core function and responsibility of the entire organization, their clients can create a compelling customer experience and incite people to want and recommend their brand.  Their short-term project approach allows emerging businesses to easily manage incremental change and achieve success to reach the next level in their business.

 

Whether its earning accreditation by the Joint Commission on Accreditation of Healthcare Organizations or the distinction of Top 100 Logistics Information Technology company for former employers or being selected as one of the top 20 most influential women in international trade in 2006 or winning advertising awards from a magazine's C-level readership, Impact & Image LLC’s founders embody the continuous quality improvement philosophy and know the customer has to be the primary focus.  Impact & Image LLC is a proud member of CIANJ, the Commerce and Industry Association of New Jersey.

 

 

Randy Donalds

CEO    

Impact & Image LLC    

201-828-2044    

mediarelations@impactandimage.com